Instagram management and optimization

Facebook Business Manager and advertising

Social media analytics and reporting tools (Meta Analytics, Google Analytics)

Content management systems (CMS)

Canva or similar graphic design tools

Video editing software (Adobe Premiere, CapCut, or similar)

Social media scheduling tools (Buffer, Hootsuite, Later)

Email marketing platforms

Basic HTML/CSS knowledge (preferred)

Microsoft Office Suite

Creative thinking and content ideation

Strong communication and copywriting abilities

Customer service orientation

Time management and organizational skills

Analytical and data-driven mindset

Adaptability and flexibility

Attention to detail

Collaboration and teamwork

Problem-solving abilities

Trend awareness and cultural sensitivity