Google Ads and SEM campaign management

Facebook Ads Manager and social media advertising platforms

Google Analytics and web analytics

Marketing automation platforms (HubSpot, Marketo, or similar)

CRM systems and data management

Excel/Google Sheets for data analysis and reporting

Marketing dashboards and BI tools

Programmatic advertising platforms

Email marketing platforms

Marketing technology stack integration

Strategic thinking and business acumen

Data-driven decision making

Strong analytical and problem-solving abilities

Excellent communication and presentation skills

Leadership and team management capabilities

Project management and organizational skills

Ability to work collaboratively across departments

Adaptability and quick learning in fast-paced environments

Attention to detail and quality focus

Creativity and innovation in campaign development