Meta Ads Manager (Facebook Ads Manager, Instagram Ads)

Google Ads (Search, Display, Shopping, YouTube)

Google Analytics and Google Tag Manager

Pixel implementation and conversion tracking

A/B testing and statistical analysis

Excel/Sheets for data analysis and reporting

CRM platforms and marketing automation tools

Basic HTML/CSS knowledge (preferred)

Bid management and budget optimization

Audience segmentation and targeting tools

Analytical thinking and data-driven decision making

Problem-solving and troubleshooting abilities

Attention to detail and accuracy in campaign management

Communication and presentation skills

Ability to work independently and as part of a team

Time management and ability to handle multiple campaigns simultaneously

Adaptability to changing market trends and platform updates

Curiosity and continuous learning mindset

Stakeholder management and reporting capabilities

Creative thinking for campaign optimization